A cynic would say that the only reason Telemarketing Lists Google is making these changes is to get more money from advertisers. This is because broadening keyword options will increase the number of paid clicks. On the other hand, Google has significantly improved its algorithms to better understand the intent of a Telemarketing Lists search term. By matching the keywords to more search terms, advertisers have a greater reach with the same effort. They can increase their revenues with the same return on ad spend (ROAS) or Telemarketing Lists cost per acquisition (CPA), if you use smart bidding (I explain this later).
Also read: Google Ads is a beautiful Telemarketing Lists monster and here's why Advertisers running shopping campaigns are already familiar with the above phenomenon. They often enjoy targeting their products to a very broad Telemarketing Lists match of related searches. Other signals that increase the chance of a conversion In addition, there are many other relevant signals that can increase the chance of a conversion, such as the target group behind the search term. Behind every click, there is also someone who can fall into a relevant target group, who can use a certain device, but factors such as time, location Telemarketing Lists and language settings are also included in this.
Many advertisers are already successfully Telemarketing Lists adopting an audience-based advertising strategy on non-keyword-based platforms such as Facebook, Instagram, and Pinterest. If, on the other hand, you as an advertiser have to pay less for search terms that are less relevant and for which there is less competition, then the Telemarketing Lists lower costs can actually outweigh the slightly lower conversion intent. Advice: use smart bidding I do recommend using smart bidding. Without smart bidding, you won't be able to bid proportionally for search terms that you haven't encountered before or that you Telemarketing Lists haven't thought of yet.